Blar i Brage NIH på forfatter "Dvergedal, Kennet"
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The creation of fan engagement through social media: A study of Norwegian elite football clubs
Dvergedal, Kennet (Master thesis, 2021)Social media puts football clubs in an ideal position to reach fans, and to establish and foster interactive, long-term relationships with them. Also, the large number of followers indicates that fans appreciate sport ...